How does The Beauty Chef make gut health sound like an indulgent ritual? Who gave Frank Body the audacity to be so cheeky in your morning shower? What turns Thankyou’s everyday products into a rallying cry for global change?
A potent brand voice. A legendary lexicon. Every time.
Iconic brands root themselves in our minds because they know who they are and how to express themselves – wherever they show up.
It’s not just what they say, it’s HOW they say it.
While their style and products may catch our eye, it’s their language that moves us.
Their original sound sets off an immutable frequency that resonates, so whenever they enter the chat…there’s no introduction needed.
It’s a living, breathing extension of who they are. The pulse of their identity. And the best part? It’s a strategy every brand can claim as their own.
Your Brand Voice Is Your Verbal Signature
A well-toned brand voice, it turns out, is one of your greatest assets as a brand.
It’s the catalyst for real, meaningful connections with your audience, because we humans genuinely love brands (and people) who walk their talk and talk their talk.
When brands get it right, we cultivate a shared language with our community that shapes how they interact with us. We give them permission to lift our lingo, adopt our phrases, and become part of our story. And when they’re part of our story, we’re part of theirs.
But there’s an art to owning and protecting your brand voice. So we teamed up with our lawyer to guide your way.
Evoke It
A powerful brand voice comes from within. It’s the echo of your essence, the rhythm that carries your vision, the tone that carries your values.
It comes from a deep understanding of your purpose, how you want to make people feel, and the authentic perspective you bring to the conversation.
So, drill down into your brand values. Reflect on your philosophy. Crystalise your vision for the future. And let those truths guide your language.
Listen inward. Does your brand voice sound:
- Easy, like a Sunday morning
- Wise, like a cantadora passing down deep knowing
- Spicy, like that extra kick in a lamb vindaloo
- Bold, like a red lip on a pale face.
Play with your words. Test phrases. Sculpt taglines.
Write (and speak) from the raw, unpolished place where your original voice resides.
That’s where authenticity lives. That’s where the magic happens.
Not sure where to start? Book a Discovery Call and we’ll show you the way.
Embody It
Brand voice is not just a style guide. It’s a behaviour. It’s how you show up; day in, day out; in every piece of content, every email, every conversation.
Living your brand voice is what gives it power. Expressing it with ruthless consistency makes your brand a culture in and of itself.
So, speak it in your blog posts, on social media, and in meetings.
Use it in your origin story, case studies, marketing campaigns.
Reinforce it in your designs.
Train your team to honour it in every interaction.
The more you own your brand voice, the more you own your place in the market (and your audience’s mind.)
Need a Muse to help you embody your brand voice? Let’s Connect.
Protect It
Consistently using your brand voice on every platform makes it easier to prove originality and if you ever find yourself in a copyright dispute.
But there are other ways to legally anchor your brand’s voice:
1. Affirm Your Brand Voice With A Trademark
You know that unique-to-you tagline or course name you created? Trademark that genius.
Trademarks affirm your exclusive right to use your words for a specified good or service. Once they’re registered, it stops other brands from copying your messaging, and diluting your brand.
2. Claim Your Brand Voice With Copyright
Your brand voice is yours – and yours alone. So once you’ve infused it into your content, a copyright notice will make sure it stays that way.
All you need to do is add a copyright symbol (©), the year of creation, and your name to your original content and you’ve put a simple, but powerful safeguard in place to ensure no one can swipe your signature style.
3. Secure Your Brand Voice With Contracts
When you’re working with freelancers or agencies, make it crystal clear in your contracts that anything they create for you belongs to your brand. Ethical content marketers like Muse State will naturally return ownership of the content to you, but having that agreement in writing will guarantee it happens.
4. Protect Your Brand Voice With NDAs
Non-disclosure Agreements (NDAs) are a simple way to make sure everyone working on your brand knows the importance of keeping your ideas safe from copycats. Think of it as locking up your creative genius, so it stays 100% yours.
Want to keep your brand voice secure? Get Law Team on your side.
TL:DR: Catching eyes is easy. Capturing hearts? That takes something special.
Ready to replace empty noise with eloquent expression?
Let’s write words that leave your brand in high demand. Book a Discovery Call
