Brand Story Alchemy

An immersive 6-week positioning and messaging journey

For good brands ready to become iconic

Transform your
brand from the
inside out. 

Crystalise who you are and what you stand for,
Anchor your vision at the core of your business, 
Shape how you show up in the world, 
Invoke your brand story, 
Give your audience (and team) something to believe in and act on. 
Own your voice, and 

PURPOSE-LED Brand Strategy


you need to go deep.

PURPOSE-LED Brand Strategy

Whether you’re an HONEST BRAND finding your feet, a CONSCIOUS COMPANY making change or an ETHICAL FOUNDER ready to elevate your personal brand, this is the foundational work you need BEFORE investing in:

  • Logo Design
  • Brand Photos
  • Social Media
  • Email Marketing
  • Website design
  • Expensive funnels
  • Paid advertising
  • PR

PURPOSE-LED Brand Strategy

The Brand Story Alchemy Process

Our positioning and messaging journey begins with a collaborative deep dive into your business. Together, we’ll look at the finer details of your brand, your customers, and your industry to gain a thorough understanding of who you are, and the opportunities and challenges on your path to greatness.

We'll stay curious as we:
  • Audit your existing brand assets and messaging,
  • Research consumer trends and competitor messaging,
  • Conduct stakeholder interviews, and
  • Guide you through a strategic brand therapy experience to help you reach your full potential.

1. brand immersion

Newsflash: Your story IS the strategy!

This is where we answer the big questions on everyone’s lips:
  • Who are you?
  • Why do you exist? 
  • Who are you for?
  • What do you stand for?
  • Where do you fit?
  • Why do you matter? 
  • And why should you be the only choice?

Then we anchor them under one potent identity myth that makes you meaningful, memorable and inimitable. 

2. brand strategy

When it comes to brand communication radical consistency is vital. So now we know who you are and why you're here,  we tune in to how you speak.

We'll curate the distinguished words, signature phrases and tonal nuances that make your brand undeniably you. 

Then package it up in an easy to execute Brand Story Bible that lays out your verbal persona with platform specific voice guidelines and a custom brand lexicon to ensure everyone on your team is talking the same language.  

3. verbal identity

holistic brand architecture

after a visual identity too? 

your path to better roi begins here

Brand Clarity

Anchored Purpose

Messaging Alignment

A Potent Brand Story

Brand Story Alchemy by Muse State® will help you grow your business, attract the right people, and leave your mark on the world. 




Skip straight to powerful marketing messages in a VIP brand messaging experience with our Founder and Head Muse, Meagan Morrison. 

“Muse State's strategic approach and careful consideration of audience and business goals means every conversation is time well spent, and moves clients closer to finding their own powerful brand voice.

— Roger Christie - Propel Group 

what they're saying:

“Muse State are vision-makers. They took our idea and transformed it into reality with their strategy and words. ”

— Dimitri Nicolau - Central Coast Montessori School

READY TO lead with purpose?


Summon the Muse

Sign-up for our signature positioning and messaging offering.

Book brand
 story alchemy