Our inspired and thoughtful content approach empowers your entire business, not just the marketing department.
We steward potent brand stories to create mythic brands that people love to love, and love to talk about.
And that means more conversions, higher revenue, increased brand equity and improved ROI!
here's how we help you rise above ↓
conscious content marketing and copywriting
purpose-led brand, voice and messaging strategy
Behind every iconic brand is a potent brand story told well - one that shifts attitudes and sets hearts alight.
Our signature 6-week positioning and messaging journey dives deep into your purpose, brand values, target audience and goals to steward an iconic brand myth that etches you into hearts and minds.
You'll get a master plan for telling your story with actionable steps to ensure your entire team is on point, every time.
This offering is ideal for you if: You're launching a new brand, transforming an existing brand or a founder ready to show up and connect more deeply with your audience.
Imagine not having to stare at a blank screen for one more moment - because that copy you've been agonizing over has been consciously crafted for you.
The Messaging Muse is your opportunity to raise your words in a 1:1 VIP copywriting experience with our Founder and Head Muse, Meagan Morrison.
This offering is ideal for you if you need: a strategic brand partner to formulate a messaging style guide, a seasoned wordsmith to refine that draft copy you've been sitting on for months, an information architect to map out a website that converts, or a speech writer to design a key note that brings people to their feet.
The short of it? You need epic copy fast.
Turn your story into brand gold with our holistic approach to brand awareness.
Muse State mindfully activates brands with purpose-led content strategy, SEO-optimised blogs, email marketing, social media content, PR and creative campaigns that get your brand seen and heard.
We create, produce and direct high impact, on-brand content to educate, inspire and motivate people to follow, subscribe to, buy from and advocate for your brand.
Then we work with in-house teams and some of the brightest paid advertising experts in the business to amplify it.
This offering is ideal for you if: You've already alchemised your brand story with us, or you have a solid brand strategy and verbal identity in place and are ready to take it to the next level.
We believe in telling good stories,
Stories have an immense power to influence and inspire.
As storytellers, we have an ethical responsibility to ensure the tales we tell are transparent, authentic and honest. And we take that responsibility seriously!
So, we ask the deep questions about your purpose, values, actions and impact to ensure there's consistency in what you say and what you do.
No greenwashing, no misleading information, no false endorsements.
Because accountability matters!
If you're looking for a content agency that keeps it real and inspired...
you're in the right place.
We’re not new to the marketing game.
Our process has been honed by our Founder and Head Muse Meagan Morrison over 20 years. It's a journey of story-led transformation and elevation that makes purpose palpable, vision visible and brands memorable.
“Whether it's developing a holistic brand strategy or crafting compelling content, these guys are on point, every time.”
— Alison McLeod, Wow Agency
“Muse State crafts words that perfectly capture the essence of myself and my businesses.”
— Nerine, Mindful Synergi + Synergi Art