Behind every brand is an epic story, waiting to be told.

But most brands are stuck in a cycle of product and services show and tell.

We’re here to shift that mindset.

If you want to become iconic, your story needs to be shared.

What is a brand story?

Let’s start with what a brand story is NOT.

It’s not your tagline, your logo or your brand palette.

It’s not just your origin story, about page, company values or sales pitch either.

And, sorry, it’s not just about you.

Your story IS an evolving multi-faceted narrative that weaves together the facts, emotions and perspectives behind your brand.

It’s about the community you’re building, the lives you’re impacting, and the journey you’re embarking on together.

It’s a sum of all parts. A call to adventure. The heart and soul of your brand.

Here are four paradigm-shifting reasons why your brand story matters

1. Storytelling gives your brand a voice

Ever noticed how the brands you love and trust don’t sound like brands, they sound like people?

That’s because they understand that (unsurprisingly) humans like to buy from, learn from and work with other humans.

Sharing real stories about your brand helps you create an identity that goes beyond aesthetics.

It lets you express your personality— bold? adventurous? warm? sophisticated? — embody traits and characteristics, and speak your truth in a way that brings you down-to-earth and makes you more relatable.

Your brand stories lets you share your journey — the highs and lows, the doubts and triumphs — and engage in thoughtful conversations in a distinct and resonant voice that goes beyond marketing messages.

Letting your audience hear your human side makes you more meaningful and more memorable.

And let’s be honest, in a world of robot voices and faceless entities, we’re all craving more human connection.

2. Storytelling catapults your visibility

There are a LOT of brands out there with similar products or services vying for your attention.

Chances are the ones that get you to slow your scroll and click that link are sharing a narrative and perspective that tugs at your heart strings.

Because when a brand consistently shows up with a unique tale to tell, it becomes undeniably more attractive and enduring that those just selling their wares.

It’s authenticity cuts through the noise and draws you in.

Suddenly, you’re not just interested in the product; you’re curious about the people, the mission, the journey.

You start seeking it out, looking for more and sharing the anecdotes with your friends (because a good story just has to be shared, right!)

And before you know it, that brand story has grown wings. It’s no longer part of the drone. It’s soaring above the rest, making it the only choice.

3. Storytelling is a bonding experience

If you’ve ever stayed up until 3 am binge-watching THAT Netflix series, or wrapped your ears around a podcast for hours on end, you know the power of a good narrative.

And you’re not alone. The human brain is a story addict.

We crave the connection of being drawn into someone else’s world and joining the dots in our own lives.

So when a brand invites us to step into their world with a potent narrative that stirs something deep inside, helps us make sense of the world we live in, and offers resolutions to our problems – we’re hooked! (Literally! It’s a scientific phenomenon called neuro coupling!)

A brand’s humanity makes them magnetic to our minds and hearts.

Our shared values (and challenges) bond us.

And as our trust grows, we’re no longer just customers but advocates rallying behind the brand, growing communities with common beliefs and aspirations, and doing their marketing for them.

4. Storytelling Sells

People don’t just buy products or services, they buy transformation. Who doesn’t love a good transformation story right?

Stories showcasing real people, real moments and real changes breathe life into the transformations your brand brings, making it tangible, emotional and, most importantly, unforgettable.

They paint a picture of a new reality that your audience can believe in and aspire to.

They lead people to the door of the life-changing offers you have for them.

And because they’re based in actual experiences, they’re forge trust which makes selling less strenuous (and way less sleazy too!).

Start Telling Your Story

Facts are facts. Good stories make great marketing.

Countless studies show brand stories are the most authentic and effective organic content marketing strategy to get you seen, remembered and desired.

Whether you’re telling them on your website or social media, in emails or face-to-face, they have the power to etch your brand in the hearts and minds of the people who matter to you.

Ready to tell your story?
Summon The Muse